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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
book

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

by Ian H. Gordon
April 2013
Intermediate to advanced
352 pages
9h 37m
English
Wiley
Content preview from Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

Also by Ian Gordon

  • Competitor Targeting: Winning the Battle for Market and Customer Share (0-471-64410-2; John Wiley & Sons Canada, 2001)
  • Relationship Marketing: New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever (0-471-64173-1; John Wiley & Sons Canada, 1998)
  • Beat the Competition: How to Use Competitive Intelligence to Develop Winning Business Strategies (0-631-15991-6; Oxford: Basil Blackwell, 1989)
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Publisher Resources

ISBN: 9781118255858Purchase book