July 2026
Intermediate to advanced
378 pages
10h 17m
English
Content preview from Mapping Experiences, 3rd Edition
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PART 2
PART 2. Creating and Activating Maps
A general process for experience mapping consists of five stages:
Initiate
Chapter 5 deals with setting up a mapping initiative. Frame the effort. Get stakeholder alignment. Decide on the right scope.
Investigate
Alignment diagrams must be grounded in evidence. Chapter 6 details techniques for research.
Illustrate
Chapter 7 covers how to visually represent the experience. This is about creating an insightful narrative, not artistic talent.
Align
Chapter 8 shows ways to use diagrams in workshops. Facilitate collaborative sensemaking. Build commitment to action.
Activate
Chapter 9 introduces frameworks for translating current state insights into future possibilities. Move from understanding to innovation.
Stages 1 through 4 result in current state maps: depictions of experiences as you observe them today. The aim is to get alignment on how your team understands the experience and what problems are worth solving.
Remember: it’s not about the map (noun), but the mapping (verb). Involve stakeholders throughout. Get their feedback on your initial proposal. Include them in the investigation. Create the diagram together. Come together for workshops. Don’t make mapping a solitary effort.
The five-stage process for mapping experiences
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.