December 2012
Intermediate to advanced
212 pages
4h 47m
English
From Philip:
To Nancy, my wife, my love, for your humor and wisdom that I treasure.
To my international friends who gave me insight into the economies of their countries: Evert Gummesson (Sweden), Pietro Guido (Italy), Masatoshi Ito (Japan), Hermawan Kartajaya (Indonesia), Fahim Kibria (World Marketing Summit), Kam Hon Lee (China), Jose Salibi (Brazil), Hermann Simon (Germany), and Walter Vieira (India).
From Milton:
To Greta Kotler, my partner in love, in family, in work and thought.
To Cao Hu, my steadfast colleague in building
Kotler Marketing in China.
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