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Marketing 5.0
book

Marketing 5.0

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
February 2021
Beginner
224 pages
4h 55m
English
Wiley
Audiobook available
Content preview from Marketing 5.0

CHAPTER 4Digital Divide: Making Tech Personal, Social, and Experiential

In the April 2000 issue, Wired published an article titled “Why the Future Doesn't Need Us” by Bill Joy—a co-founder of Sun Microsystems. The article postulated a dystopian scenario whereby machines with superior intelligence would displace humans—known as the Singularity era. In that final year of the 20th century, Wired also released several other cover stories that explored the combination of robotics and artificial intelligence (AI) and predicted how those advanced technologies would impact the future of humanity.

After two decades, the predicted scenario has not yet materialized. The Singularity is still a matter of debate. Elon Musk of Tesla and Jack Ma of Alibaba famously had an argument on “human versus machine” at the World AI Conference stage in 2019. Elon Musk reiterated Bill Joy's concern that AI could end human civilization while Jack Ma maintained that humans would always be far superior to machines because of their emotional capacity.

Businesspeople have been wary of the threat of AI, from the loss of jobs to the extinction of humanity. But many wonder whether the danger is overrated. We imagined a long time ago futuristic AI-powered automation, such as fully automated smart homes, autonomous cars, and self-manufacturing 3D printers. But the automation has only made them available in forms of limited prototypes and has not managed to go mainstream.

Automation will indeed continue to take ...

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Publisher Resources

ISBN: 9781119668510Purchase Link