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Marketing 5.0
book

Marketing 5.0

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
February 2021
Beginner content levelBeginner
224 pages
4h 55m
English
Wiley
Content preview from Marketing 5.0

Acknowledgments

The authors would like to thank the leadership team at MarkPlus, Inc., who spent countless hours brainstorming with the authors: Michael Hermawan, Jacky Mussry, Taufik, Vivie Jericho, Ence, Estania Rimadini, Yosanova Savitry, and Edwin Hardi.

A very special thank-you to Richard Narramore at Wiley for his vision and continuous commitment to the Marketing X.0 series. Without Richard, the books would not be possible. We would also like to thank the editorial team at Wiley—Deborah Schindlar, Victoria Anllo, Linda Brandon—for a great collaboration during the development of Marketing 5.0.

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Publisher Resources

ISBN: 9781119668510Purchase Link