7
Channel Management
Introduction
This chapter discusses measures of the direct effect of push marketing, including increased availability of the brand and products.
If the channel is brick-and-mortar retail, the common measures are Numeric Distribution, ACV, and PCV. These three metrics are measures of the availability enjoyed by the brand or individual products. Numeric Distribution ...
Get Marketing Metrics, 4th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
