October 2020
Intermediate to advanced
512 pages
13h 48m
English
Content preview from Marketing Metrics, 4th Edition
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Contents
Foreword to the Fourth Edition
1.3Marketing Metrics: Opportunities, Performance, and Accountability
1.8Where Are the “Top Ten” Metrics?
1.9What Is New in the Fourth Edition?
1.10New Developments in the World of Marketing Metrics
Chapter 2: Share of Hearts, Minds, and Markets
2.2Relative Market Share and Market Concentration
2.3Brand Development Index and Category Development Index
2.7Awareness, Attitudes, and Usage (AAU): Metrics of the ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.