Master Competitive Analytics with Oracle Endeca Information Discovery

CHAPTER5

Analytical Applications by Industry

Organizations that do not understand the overwhelming importance of managing data and information as tangible assets in the new economy will not survive.

—Tom Peters, bestselling author on business management

Establishing data management capabilities has become imperative for most businesses. The effective use of big data, with the rise of social media, mobile devices, and sensors, is now recognized as a key differentiator for companies to gain a competitive advantage and outperform their peers. In most industries, established leaders and new players will leverage data-driven strategies to innovate, ...