Contents
Part I Introduction to Master Data Management
1 Overview of Master Data Management
Why Master Data Management Now?
Challenges of Creating and Managing Master Data
Defining Master Data Management
Master Data Management for Customer Domain:Customer Data Integration (CDI)
Other MDM Variants: Products, Organizations, Hierarchies
Challenges of MDM Implementation for Product Domain
Introduction to MDM Classification Dimensions
Key Benefits of Master Data Management
2 MDM: Overview of Market Drivers and Key Challenges
Market Growth and Adoption of MDM
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