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MASTER DATA MANAGEMENT AND DATA GOVERNANCE, 2/E, 2nd Edition
book

MASTER DATA MANAGEMENT AND DATA GOVERNANCE, 2/E, 2nd Edition

by Alex Berson, Larry Dubov
December 2010
Beginner to intermediate
512 pages
18h 43m
English
McGraw-Hill
Content preview from MASTER DATA MANAGEMENT AND DATA GOVERNANCE, 2/E, 2nd Edition

CHAPTER 2MDM: Overview of Market Drivers and Key Challenges

In the first chapter of this book, we discussed the reasons for and the evolution of Master Data Management and Customer Data Integration. We also offered a working definition of MDM. Specifically, we defined Master Data Management as the framework of processes and technologies aimed at creating and maintaining an authoritative, reliable, sustainable, accurate, and secure data environment that represents a holistic version of the truth for master data. Master data are those entities, relationships, and attributes that are critical for an enterprise and foundational to key business processes and application systems across multiple lines of business.

We stated that MDM in general and its ...

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Publisher Resources

ISBN: 9780071744584