CHAPTER 3MDM Applications by Industry

In Chapter 1, we defined master data as the data represented by the key enterprise data entities, attributes, and relationships. We defined Master Data Management (MDM) as a discipline that resolves master data to maintain the golden record—a holistic and panoramic view of master entities and relationships, the benchmark for master data that can be used across the enterprise, and sometimes between enterprises, to facilitate data exchanges. Master Data Management applies equally well to any commercial market segment, such as financial services, the healthcare industry, telecommunications, consumer retail, and many others. Moreover, MDM can be beneficial to any public sector business, including government agencies ...

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