December 2025
Intermediate to advanced
562 pages
12h 4m
English
According to an analysis by Kepios (https://datareportal.com/social-media-users), approximately 5.31 billion social media users worldwide were active at the start of April 2025, equating to 64.7% of the world’s population. On average, an online user will spend 151 minutes daily on social media platforms. With that kind of reach, you can understand the attraction of brands engaging online with their audience.
Businesses often pay a consultancy to manage their social media accounts. Given that over 30 platforms boast 100 million active users monthly, you can understand why. Where do you begin? If you’ve had to manage content for a small business with a modest customer base, you’ll appreciate that ...
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