Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

Notes

Preface

1 Joseph Weizenbaum, Computer Power and Human Reason: From Judgment to Calculation (San Francisco: W. H. Freeman, 1976).

2 See Carlota Perez, Technological Revolutions and Financial Capital (Cheltenham, UK: Edward Elgar Publishing, 2003), for recent work incorporating Nikolai Kondratiev’s long wave theories; and Joseph A. Schumpeter, Business Cycles: A Theoretical, Historical, and Statistical Analysis of the Capitalist Process (New York: McGraw-Hill, 1939).

3 Everett M. Rogers, Diffusion of Innovations, 5th ed. (New York: Free Press, 2003).

4 Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (New York: HarperInformation, 1991).

5 “Paul Saffo and the 30 Year Rule,” Design World ...