March 2020
Beginner to intermediate
334 pages
7h 27m
English
Content preview from Mastering WooCommerce 4
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Transactional marketing strategies
Most customer acquisition strategies are transactional. By that, I mean you do something once and you get a certain number of visitors, for example:
- You spend $10 on a Facebook advert and get 300 visitors.
- You go to a trade show and meet 100 people who eventually become customers.
- You announce a new product that gets picked up by the media and you get 1,000 visitors to your store.
- You send out a funny video on Twitter and you get 100 visitors.
Most of these require ongoing effort or money for them to bring in visitors. However, search engine optimization and its cousin content marketing are different. You take the time to optimize your site or write an article once and they continually bring in visitors. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.