March 2020
Beginner to intermediate
334 pages
7h 27m
English
To help users to navigate your store, you have to have a well-designed category structure. And the phrase I always use is that categories have to be mutually exclusive and collectively exhaustive.
Mutually exclusive means categories shouldn't overlap each other. So, each item should fit clearly into only one category.
Collectively exhaustive means there should be a category for every type of product you sell. You don't want to have products that are not in a category and you want to try to avoid categories such as Other or Miscellaneous since shoppers rarely click these.
So, for the preceding screenshot, a good set of categories would be these:
And a bad set ...
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