CHAPTER 4
Effectiveness Measures
Effectiveness measures are designed to measure and improve the quality of a program or course, in contrast to efficiency measures, which are primarily focused on activity.
In L&D, we are fortunate to have a framework for the five basic types or levels of effectiveness measures. This five-level framework reflects the work of Raymond Katzell and Don Kirkpatrick beginning in the 1940s and 1950s and Jack Phillips beginning in the 1970s. This framework serves as a base or starting point for chapters 4 and 5, which represent our interpretation, synthesis, and extension of their important work. The reader is encouraged to explore the many excellent books on program evaluation by Katzell, Kirkpatrick, and the Phillipses ...
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