CHAPTER 6
Creating a Measurement Strategy
In this chapter we explore how to create a measurement strategy, starting with its elements and the specific steps to create it. Typically, a user will create a measurement and reporting strategy, and we begin by exploring the reasons to have one. After that, though, this chapter will only focus on the measurement strategy; chapter 10 will add the reporting strategy. We also discuss the creation of a measures library as a single, safe source for the selected measures. By the end of this chapter, you should be well positioned to create the framework for a measurement strategy. Then chapter 7 drills down on how to select the appropriate measures for different types of programs. A sample measurement and ...
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