Book description
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Table of contents
- Copyright
- Foreword
- Acknowledgments
- Introduction
- 1. The Media That Matters
- 2. Translating Transition
- 3. Be All Things
- 4. Be Organic
- 5. Be a Guide
- 6. Be Choosy
- 7. Be a Fighter
- 8. Be an Expert
- 9. Be Part of the Best Team
- 10. Be Ahead of Your Audiences
- 11. Be Second to Your Competitors
- 12. Be Fresh
- 13. Be Geographically Relevant
- 14. Be a Public Failure
- 15. Be Connected and Coordinated
- 16. Be a Steward
- 17. Be Measurable
- Notes
- Bibliography
Product information
- Title: Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
- Author(s):
- Release date: December 2007
- Publisher(s): Wiley
- ISBN: 9780470108888
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