Chapter 3

The Corporate Takeover Market

Common Takeover Tactics, Antitakeover Defenses, and Corporate Governance

Treat a person as he is, and he will remain as he is. Treat him as he could be, and he will become what he should be.

—Jimmy Johnson

Inside M&A: kraft sweetens its offer to overcome cadbury's resistance

Despite speculation that offers from U.S.-based candy company Hershey and the Italian confectioner Ferreiro would be forthcoming, Kraft's bid on January 19, 2010, was accepted unanimously by Cadbury's board of directors. Kraft, the world's second (after Nestlé) largest food manufacturer (after Nestlé) , raised its offer over its initial September 7, 2009, bid to $19.5 billion to win over the board of the world's second largest candy ...

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