Chapter 14

Joint Ventures, Partnerships, Strategic Alliances, and Licensing

Humility is not thinking less of you. It is thinking less about you.

—Rick Warren

Inside M&A: microsoft partners with yahoo! —an alternative to takeover?

Business alliances sometimes represent a less expensive alternative to mergers and acquisitions. This notion may have motivated Microsoft when the firm first approached Yahoo! about a potential partnership in November 2006 and again in mid-2007. Frustrated with their inability to partner with Yahoo!, Microsoft initiated a hostile takeover bid in 2008 valued at almost $48 billion or $33 per share, only to be spurned by Yahoo!. Following the withdrawal of Microsoft's offer, Yahoo!'s share price fell into the low to mid-teens ...

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