Metaversed

Chapter 14A Toolbox for the Metaverse

Don't panic.

—Douglas Adams, The Hitchhiker's Guide to the Galaxy

As you finish up this book, we hope you can see into the future of the metaverse and how it applies to your company.  Technology is evolving at an accelerated pace, which brings with it many new business, societal, environmental, and ethical challenges. It can feel like there is no way to keep up, because there is no way. You just have to understand and embrace that it's constantly changing.

Now that you know about the metaverse and its potential impact, you can make decisions to prepare for it. But it won't be easy. Not everyone will believe you. They may assume you have transformed into a video gamer as they think the metaverse is just a gaming platform. Some will dismiss the concept as they assume it's only about VR. Still others could think you have become a crypto investor.

So, be ready for the confusion and be patient with those who don't understand … yet. You can help them to begin to be inspired by the upcoming opportunities and to prepare for the risks. Also, remember that, most likely, you're not the first in your industry. There are examples here from over 25 markets that are already building their business processes toward the metaverse, integrating its related technologies in different ways.

Don't judge your peers and colleagues on their ignorance. Would you have listened to someone 20 years ago talking about how we'd be spending hours every day staring at ...