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Microformats Made Simple by Emily P. Lewis

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Chapter 12. Because Looks Matter

If you’ve been in the web industry for even just a few days, I’m sure you’ve heard the mantra “content is king.” Whether you agree with it or not, it would be impossible to have any sort of website without content.

And content is what we’ve focused on in this book:

• How to identify content that is well suited for microformats

• How to structure content with POSH

• How to enrich your content by publishing microformats

But content alone just isn’t enough, especially with today’s web filled with tons of competing information. Content should—or, I hazard to say, must—look good. I mean, even kings have fancy clothes, right?

This is where CSS comes into play. If you are following today’s web standards (if not, then ...

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