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Chapter 1 Map the Mobile Opportunity
Market Size and Growth Potential
The Global Rise of Smart Devices
What's Driving the Growth in Smart Devices?
The Web Becomes Truly Mobile
Key Mobile Activities
How Mobile Is Changing the Face of … Everything
Retail and Consumer Packaged Goods
Travel and Hospitality
Pharma and Healthcare
Publishing and Entertainment
Chapter 2 Week 1: Develop Your Mobile Strategy
Draw the Line Between Strategy and Tactics
Monday: Understand What You Can Achieve with Mobile Strategy
Brand Building and Awareness
Mobile for CRM
Mobile for Marketing
Mobile for Advertising ...