February 2026
Intermediate to advanced
436 pages
10h 58m
English
Personalization without MCP is like trying to be a good host at a party where you can't remember anyone's name, preferences, or why they came.
I've built more recommendation systems than I care to count, and I can tell you this: most of them are terrible. Not because the algorithms are bad, but because they're working with incomplete, stale, or contextually inappropriate data. These systems would know you bought a book about Python programming six months ago, so they keep recommending Python books even though you've moved on to machine learning. They know you watched a romantic comedy last weekend, so they assume you love rom-coms, ignoring the fact that your partner picked that movie.
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