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Monetizing Innovation
book

Monetizing Innovation

by Madhavan Ramanujam, Georg Tacke
May 2016
Intermediate to advanced
256 pages
6h 26m
English
Wiley
Audiobook available
Content preview from Monetizing Innovation

Acknowledgments

Just like the new product initiatives we describe in Monetizing Innovation, a book itself is the work of many people who play essential roles.

We start with those who allowed us to tell their stories in detail. In alphabetical order they are: Ralf Drews (former CEO of Dräger Safety), Andrew Freed and Josh Gold of LinkedIn, Bill Gurley of Benchmark Capital, Vishaal Jayaswal of Cox Automotive, Christoph Kargruber of Swarovski, Don MacAskill of SmugMug, and Dan Siroker of Optimizely.

Eddie Hartman (co-founder and chief product officer at LegalZoom) and Matt Johnson (a managing partner at Simon-Kucher & Partners) spent countless hours with us reviewing and debating ideas and giving insightful feedback that made our ideas better and more persuasive. We also owe a big special thanks to Cary Burch of Thomson Reuters, Chet Kapoor of Tenzing Global, and John Cline of Western Union for reviewing book drafts and providing invaluable feedback along the way.

Colleagues of ours at Simon-Kucher played the invaluable role of pushing our thinking. Sara Yamamoto helped shape ideas, reviewed chapter drafts, and served as our go-to person and internal editor. Hermann Simon, one of the founders of our firm and a serial book author himself, reviewed our content and provided great feedback as well. Charlie Sun and Justin Roman helped write several case examples and we thank them for their input and dedication. A number of partners and directors at our firm pointed us to examples that ...

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Monetizing Innovation

Monetizing Innovation

Madhavan Ramanujam, Georg Tacke

Publisher Resources

ISBN: 9781119240860Purchase book