Introduction
HOW CAN YOU COMPETE AGAINST WORLD-DOMINATING GIANTS?
This book isn’t another celebration of Apple’s genius or Amazon’s disciplined multidecade vision. Nor is it a breathless screed against Google’s anticompetitive practices or Facebook’s repeated policy disasters. You’ve probably read those books already, and they haven’t given you the answers you and your business need.
The tech giants—love them, hate them, or just fear them—are here to stay and continuing to grow in power and influence. They’re using their sprawling networks and vast advantages in data collection and AI to expand into industries ranging from groceries to personal finance to education. They’re acquiring their competitors left and right, and pushing many more ...
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