Net Zero Business Models

ACKNOWLEDGMENTS

We deeply appreciate everyone who supported the process of writing Net Zero Business Models.

We wish to thank Bartley (Bart) Madden, the former Managing Director of Credit Suisse HOLT^®, and author of several books about innovation life cycles, investment, and return on capital, for connecting our team at FutureZero with the team at Credit Suisse HOLT^®. Bart's framework for innovation and the return on capital life cycle provided the key ideas in Chapter 11, A Foundational Framework to Choose a Pathway. Bart championed the need for Net Zero Business Models and introduced Mark to Bill Falloon, Executive Editor, Finance and Investments at Wiley.

We also appreciate our publicist, Mary Bisbee‐Beek, for her help and encouragement in preparing the Wiley book proposal, and Harry Max for suggesting we write a useful book and directing us to Write Useful Books by Rob Fitzpatrick.¹ We also acknowledge Dr. Raj Thamotheram, former head of Corporate Governance at the USS pension fund and at AXA Investment Managers, who encouraged Mark to come out of early retirement, which then resulted in setting up FutureZero, recruiting a new team, and developing this book.

We thank the Credit Suisse HOLT^® team in London and Chicago for providing us with access to their Credit Suisse HOLT^® database and for assisting us with our preliminary analysis of the effect of a carbon tax of $75 per metric ton on over 14,000 public companies with reported emissions data. The analysis and carbon shock ...