PREFACE
We wrote Net Zero Business Models to guide companies to transition successfully from an economy based on fossil fuels to a global net zero emissions economy. Net Zero Business Models is a primer, a toolkit for business model design, and a collection of best practices about how to conform a company's business model to a net zero emissions economy and achieve commercial success, including longer‐term shareholder and societal value.
We assume readers have accepted the scientific consensus that greenhouse gases are contributing to global warming and we must act to reduce greenhouse gas emissions to limit global temperature rise to 1.5°C. Our overarching vision for Net Zero Business Models is to facilitate and accelerate the transition to a net zero emissions economy, and, ultimately, to a regenerative economy and civilization so our children and grandchildren can thrive on a healthy planet.
To better understand the rapidly emerging global conversation, we conducted primary research, including conversations with over 100 C‐Suite executives, corporate directors, asset managers, asset owners, and other institutional investors representing over $50 trillion in assets under management. We also undertook secondary research, including reviews of key sustainability and climate‐related disclosures from over 200 leading Global 2000 companies with declared net zero aspirations. Net Zero Business Models provides companies with a research‐based framework to manage proactively and strategically ...
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