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New Age of Sustainable Capitalism: Business Models to Drive Growth and Social Change (Collection), The
book

New Age of Sustainable Capitalism: Business Models to Drive Growth and Social Change (Collection), The

by Stuart L. Hart, C.K. Prahalad
April 2013
Intermediate to advanced
785 pages
19h 37m
English
Pearson
Content preview from New Age of Sustainable Capitalism: Business Models to Drive Growth and Social Change (Collection), The

Microsoft

Many of the ideas in The Fortune at the Bottom of the Pyramid are reflected in Microsoft’s Unlimited Potential product-development effort. Designing and selling products targeting the Bottom of the Pyramid requires new thinking around market-opportunity sizing, relevant design, and nontraditional business ecosystems. But the results are proving to be quite exciting, not only in terms of the market impact in developing economies but also in seeing how innovations targeting the Bottom of the Pyramid can “trickle up” to the developed world.

A great example of this involves Microsoft’s work around Windows Starter Edition and low-cost computing. This began as an effort to redesign a computer operating system’s user interface, business model, ...

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Publisher Resources

ISBN: 9780133445510