Index
Accenture, 48
acceptance, in customer satisfaction, 199–200
accountability
marketing plan and, 144
in teams, 65
Achievement of the Month prizes, 81–82
action orientation
of leaders, 16
advertising, 140–144
Airbus, 28–29
Alexander the Great, 36–40
alignment on purpose, 71–72
Amazon, 7, 8, 9, 48, 102, 119, 124
Amazon.com, 186
ambition, in SWAN formula, 70
American Girl, 102
Anderson, Brad, 93
Anderson, Chris, 117–118
Andrews, Julie, 16
Angel Customers and Demon Customers (Selden and Colvin), 126–127
Apollo Group, 184
appearance, of salesperson, 172, 173
appreciation, in customer satisfaction, 200
Apprentice, The (TV program), 27
Aquino, Corazon, 1
asking
for referrals, ...
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