Numbersense: How to Use Big Data to Your Advantage

Index

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

 

ABA. See American Bar Association

Above the Law, 20, 41

Acomplia, 67

Adverse selection, 89

Aided brand awareness, 39, 48, 154

Airline industry, 1, 13

Alaska Airlines, 3, 11–12, 14

Algorithm, 5, 80, 96, 100, 104, 107–109, 111, 120, 123, 125, 205, 206

Amazon, 109, 111, 113, 116–117

America West Airlines, 1–3, 11–12, 14

American Bar Association (ABA), 21, 37, 45–46

American Psycho, 101

Analysis

of airline industry, 1–2, 13

causal, 7

of coaching, 195

counterfactual, 151, 199

data, 4, 6–8, 13, 141, 199

expert, 7

by Groupon, ...