Observing the User Experience

Index

5% standard error, 332

95% confidence, 332, 351

A

ACM SIG-CHI (Association of Computing Machinery SIG on Computer Human Interaction), 114, 449

Adaptability, as iterative development benefit, 33

Adaptive Path, 447

Adigard, Erik, 26

Advertisers

goals conflicting with users’ or companies,’ 22

success criteria for, 20–23

as Web site stakeholders, 17

Advertising

competitive research results in, 434

prevalence of, 20–21

recruiting methods using, 92–93

standards for the Internet, 23

Advisory boards. See user advisory boards

Affinity diagrams

for analyzing contextual inquiry data, 176–179

clustering attributes into profiles and, 143

Aggregate measurements in log analysis, 409–410

Ainsworth, L. K., 182, 183, 184, 187, 191

American Marketing Association, ...