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Observing the User Experience by Mike Kuniavsky

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Index

5% standard error, 332
95% confidence, 332, 351

A

ACM SIG-CHI (Association of Computing Machinery SIG on Computer Human Interaction), 114, 449
Adaptability, as iterative development benefit, 33
Adaptive Path, 447
Adigard, Erik, 26
Advertisers
goals conflicting with users’ or companies,’ 22
success criteria for, 2023
as Web site stakeholders, 17
Advertising
competitive research results in, 434
prevalence of, 2021
recruiting methods using, 9293
standards for the Internet, 23
Advisory boards. See user advisory boards
Affinity diagrams
for analyzing contextual inquiry data, 176179
clustering attributes into profiles and, 143
Aggregate measurements in log analysis, 409410
Ainsworth, L. K., 182, 183, 184, 187, 191
American Marketing Association, ...

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