Chapter 7 Affiliate Marketing
Imagine hiring a group of independent sales agents to generate referrals for you. You’d only have to pay them a commission for referrals that make a sale, and you could sit back and concentrate on the stuff that really matters.
If that sounds good to you, affiliate marketing is a weapon you should add to your arsenal. In this chapter we’ll talk about how affiliate marketing works, why it’s good for your business, and how to set up and successfully run your own affiliate program.
The most popular outcome in affiliate programs is when a sale of a product or service is made, however other tasks could include a prospective lead generated though an email capture form, a phone call, or even a meeting appointment. ...
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