May 2009
Intermediate to advanced
250 pages
5h 41m
English
Content preview from Online Marketing Inside Out
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Chapter 9 Tying It All Together
You’ve now learned about the many facets of online marketing—hopefully you’re champing at the bit, ready to start campaigning!
Before you do jump out of the gates, we’re going to take some time to plan your marketing strategy. Without some solid planning, you’ll could end up running around in circles, unable to establish where the finish line is. In this chapter, we’ll look at how to set realistic long- and short-terms goals for your online activity, and explore some methods of how to develop your own online marketing plan.
What have you learned so far?
Let’s review what you’ve learned to this point.
Achieving the Best Possible Reach
You’ve learned how to write and distribute traditional press ...