11.1. How Bad Deployment Choices Impact the Business11.1.1. Independent Data Marts11.1.2. Limited and Inflexible Reporting11.1.3. Sources of Information Limited to Internal Data11.1.4. Limited Data History11.1.5. Lack of Current High-Quality Data11.1.6. Limited Growth Flexibility11.2. Project Drivers and Business Types11.2.1. Financial Companies11.2.1.1. Banks and Financial Advisors11.2.1.2. Insurance Companies11.2.2. Healthcare11.2.2.1. Healthcare Providers11.2.2.2. Healthcare Payers11.2.3. Manufacturing11.2.4. Media and Entertainment11.2.5. Retail11.2.6. Telecommunications11.2.7. Other Business Types: Transportation and Utilities11.2.8. Educational Institutions11.2.8.1. Elementary and Secondary Schools11.2.8.2. Higher Education11.2.9. Government Agencies11.2.9.1. Defense, Military, and Intelligence Agencies11.2.9.2. Civilian Agencies, State, and Local Government11.3. Developing Scope and Gaining Business Support