July 2026
Intermediate
292 pages
10h 52m
Portuguese (Portugal, Brazil)
Content preview from Otimização para Motores de Respostas (Portuguese Edition)
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Capítulo 4. Otimização deconteúdo
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Se você é um profissional de SEO tradicional e está entrando nesse mundo louco de AEO/GEO, vai chegar um momento em que tudo vai fazer sentido pra você. Tipo, um momento de “aha” total, em que, de repente, você entende tudo. Um momento repentino de “Uau, isso na verdade não é como o SEO tradicional”. Pra mim, isso aconteceu há uns dois anos, enquanto trabalhava com um cliente de fintech.
Eles tinham criado um guia supercompleto sobre conversões de Roth IRA. Tipo, 4.000 palavras, muito bem escrito, cobrindo todos os ângulos. O artigo estava em terceiro lugar no Google para a busca “regras de conversão de Roth IRA”. Então, por todas as métricas tradicionais de SEO, isso era uma vitória de verdade. Uma história de sucesso. O tipo de coisa que você colocaria em um estudo de caso.
Então fui lá e fiz a mesma pergunta ao Perplexity. E a página deles? Não apareceu. Nem nas citações, nem na resposta, em lugar nenhum. Em vez disso, o Perplexity estava usando três fontes das quais eu literalmente nunca tinha ouvido falar, incluindo um post de blog de 600 palavras de uma cooperativa de crédito regional com talvez um décimo da autoridade de domínio do meu cliente. Talvez menos.
E aquele post de blog da cooperativinha de crédito? Tinha algo que o grande guia abrangente do meu cliente não tinha. Respondia à pergunta de verdade, de forma clara, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.