Chapter 9. BEING A CREATIVE LEADER
"Creating a culture of innovation will only work if the initiative is led from the top of the organization. The endorsement and involvement of leaders means everything, if the environment is to change."
What should leaders do to promote creativity and innovation in organizations? There is no single strategy or template, mainly because all creative cultures are unique; but there are principles that apply to the most effective creative organizations. This chapter looks at the practical implications of the arguments I have presented throughout Out of Our Minds and identifies nine principles on which to develop a systematic culture of creativity and innovation.
LEADING A CULTURE OF INNOVATION
Organizations usually talk ...
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