Own the Future: 50 Ways to Win from The Boston Consulting Group

Acknowledgments

Our deepest debt is—as always—to the many clients of The Boston Consulting Group (BCG). The winning moves presented in these pages were begun and then evolved and matured during our close collaboration with them. We are gratified that so many outstanding leaders have found it beneficial to tackle some of their biggest challenges with BCG by their side. We are honored by their abiding trust in us and the work we do with them.

It all started in 1963, when Bruce D. Henderson founded BCG. Fifty years on, we publish this book to celebrate the anniversary and to renew our pledge to help clients face up to their toughest tests in an age of accelerating change.

We also publish this book to honor the individuals at BCG who have held up their ideas to the scrutiny of their peers in our proudly self-critical culture. We salute their commitment and thank them for broadening our horizons.

Everything you see here is the result of teamwork extending far beyond the authors of these 50 chapters. We thank the teams standing behind the authors—those who work late into the night collecting data, testing ideas, and presenting and honing the arguments.

We would also like to single out a few of our colleagues for specific acknowledgment. Hans-Paul Bürkner and Patrick Ducasse supported and encouraged us to celebrate our first 50 years with this book. Martin Reeves and David Michael were instrumental in developing and sharpening its character and content. Simon Targett, Katherine Andrews, ...