Photo Fusion: A Wedding Photographers Guide to Mixing Digital Photography and Video

Chapter 15. Fusion to Order

Committing to offer Fusion is the first step in making it a reality in your studio. As you have gone through this book, you have learned about cameras, stabilizers, accessories, computers, editing software, and more. We have shared where and how to make Fusion, how to record professional audio, and how to work in different settings. You should give yourself a pat on the back for making the choice to stand out in the crowd and give your clients something that will grow in value over time.

Figure 15.1. Use Fusion to create something unique for each client and their wedding day

But committing to Fusion isn't enough is it? You have to be able to make money doing this, otherwise it won't be a viable, long-term, product you can offer. Whatever your current segment of the market, whatever price point you offer, being compensated for the work you do is important. And I think, after reading through the past 14 chapters, you have realized that Fusion is work.

In this final chapter, we're going to take you through strategies that you can use to sell Fusion to potential clients, their families, and friends.

Figure 15.2. In order to continue making Fusion, you need to be able to sell it

Selling Fusion

Figure 15.3. The emotion of a wedding day is what helps you sell Fusion