Chapter 1PODCASTING 101

Podcasting is one of the most exciting and wonderfully disruptive technologies to emerge in recent history.

Podcasting is exciting because anybody can get involved, express themselves, exchange ideas, or pitch their products. Whatever interests people have, there is a place for them in podcasting.

Podcasting is disruptive because, like any worthwhile new technology, podcasting breaks all the rules. Can you make a podcast about retro kitchen appliances? Sure. Can it be a minute long? Of course. Can it be an hour long? If you'd like. Can it be in slang? Uh-huh.

Podcasting puts the power to communicate into the hands of individuals. Thousands of people are already involved, each as unique as their podcast. There is no working ...

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