Predictive Analytics: Data Mining, Machine Learning and Data Science for Practitioners, 2nd Edition

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Data and Methods for Predictive Analytics

Data mining and predictive analytics are popular because they make it possible to discover hidden patterns deep inside large data repositories that organizations are automatically accumulating these days. Data by itself is not valuable to organizations that are desperately looking for ways to make evidence-based intelligent decisions. It is only after methods are applied to data that the invaluable knowledge organizations need can be brought out. A large variety of methods and algorithms can be used to carry out different types of data mining tasks. Each of these methods has advantages and disadvantages for a given project, depending on the specific characteristics of the problem being addressed and ...