Predictive Analytics: Data Mining, Machine Learning and Data Science for Practitioners, 2nd Edition

Foreword

Business analytics in general, and predictive analytics specifically, is all about foreseeing the future and making smarter and faster business decisions. The traditional notion of learning from mistakes no longer applies; the reality nowadays is more like “One strike and you are out.” Surviving the current turbulent business environment requires absolute precision in the way a manager recognizes problems and opportunities and calculates and implements the most optimal decisions in a timely manner. The organizations that use business analytics not only can survive but often thrive in this type of condition. Business analytics, once considered an advanced/optional capability, is now a commodity—a must-have organizational capability. ...