October 2016
Beginner to intermediate
456 pages
11h 17m
English
book
Predictive Analytics For Dummies, 2nd Edition
by Dr. Anasse Bari, Dr. Mohamed Chaouchi, Dr. Tommy Jung
Content preview from Predictive Analytics For Dummies, 2nd Edition
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Introduction
Predictive Analytics is the art and science of using data to make better informed decisions. Predictive analytics helps you uncover hidden patterns and relationships in your data that can help you predict with greater confidence what may happen in the future, and provide you with valuable, actionable insights for your organization.
About This Book
Our goal was to make this complex subject as practical as possible, in a way that appeals to everyone from technical experts to non-technical level business strategists.
The subject is complex because it is not really just one subject. It is the combination of at least a few multifaceted fields: data mining, statistics, and mathematics.
Data mining requires an understanding of machine learning and information retrieval. On top of this, mathematics and statistics must be applied to your business domain; be it marketing, actuary service, fraud, crime, or banking.
Most of the current materials on predictive analytics are pretty difficult to read if you don't already have a background in some of the aforementioned subjects. They are filled with complex mathematical equations and modeling techniques. Or, they are at a high level with specific use cases but with little guidance regarding implementation. We include both, while trying to keep a wide spectrum of readers engaged.
The focus of this book is developing a roadmap for implementing predictive analytics within your organization. Its intended audience is the larger community ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.