Predictive Analytics For Dummies, 2nd Edition

Chapter 11

Visualization of Analytical Results

IN THIS CHAPTER

Applying visualization to the predictive analytics lifecycle

Evaluating data visualization

Using visualization on different predictive analytics models

Introducing a novel predictive analytics visualization

Highlighting big data visualization tools

Visualization is an art. In predictive analytics, it’s the art of being able to analyze and tell a story from your data and analytical results. The story may not only be about the present or the past, but also about the future.

Quick, easy-to-generate visualizations would enhance the decision-making process, making it faster and more effective. Data visualization would also provide executives with a basis for asking better and smarter questions about the organization.

This chapter zooms in on the importance, benefits, and complexities of data visualization. You become familiar with four criteria you can use to evaluate a visualization of analytical results. You’re also introduced to the different types of visualizations that you can deploy for different types of prediction models.

This chapter focuses on the specific use of data visualization: making sense of the analytical results and using the visualization as part of your reporting back to the business stakeholders. See Chapter 4 for other data visualization techniques that can help you get a closer look at your data ...