Introduction

As you can discern from its subtitle, this book is about crafting better presentations. But why should anyone write yet another tome on the subject? Although most existing material on creating better presentations and becoming an improved presenter is useful, it doesn’t go far enough. It lacks the overarching principles that guide the way to successful presentations and—perhaps even more important—it’s not sufficiently actionable. Maybe you’ve learned how slide shows are like a serene state of mind and how to find harmonic tones on color wheels. But how will that knowledge help you create an effective new presentation next week? Abstract knowledge lets you judge whether something is good or bad, but you need concrete advice to advance ...

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