The Practice of Pricing Analytics
In chapter 1 we provided a brief summary of the theory of pricing analytics. While informative, this discussion has not provided you or your organization with advice on important questions such as “Am I ready to start experimenting with pricing analytics? If so, how can I operationalize some of these theoretical concepts?” or “When should I declare myself satisfied with the progress I made?” To help gain an understanding of what these and other similar questions require of an organization, we open this chapter with a few statements on what developing organizational pricing capabilities entails. We then provide a few practical examples of how to estimate the price elasticity of demand. Since, in practice, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access