January 2012
Intermediate to advanced
160 pages
4h 14m
English
Content preview from Pricing
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Pricing in Business-to-Business Environments
In contrast to the pricing decisions discussed in the first three chapters, which involve estimating a price-quantity relationship, business-to-business (B2B) environments often involve a single bid opportunity where the entire bid amount is either won or lost. The probability that a bid will win is based on, among other things, a price that is customized by the sales organization for that particular customer or bid opportunity. In business environments companies are often required to respond to a potential client’s requests-for-proposals (RFPs) with a personalized offer. The customized response to these RFPs reflects the unique customer-company trade conditions and is frequently accompanied ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.