Principles of Marketing, 17/e

L

• Laegreld, Stan, 375n

• Lam, Bouree, 314n10

• Lamborghini, 223, 521, 522

• La Monica, Paul R., 338n2

• Lancôme, 496, 559

• Land Cruiser (Toyota), 205, 227

• Landor, 109, 110

• Landry, Edward C., 256n3

• Lands’ End, 505

• Lane Bryant, 377

• Langley, John, Jr., 359n29

• LaPorte, Nicole, 541n

• Larson, Christina, 558n34, 558n35

• Lashinsky, Adam, 3n1

• LASIK eye surgery, 314

• Las Vegas, Nevada, 447

• Latin America, 47, 548, 570

• Lee jeans, 59

• Lee, Melanie, 515n

• Lee, Michelle Ye Hee, 175n14

• Lee, Nancy, 225n6

• LEGO Group, 18, 98–99, 100, 258, 269, 435, 531

• LEGO Movie, The, 24, 435

• Leiser, Jordy, 369n4

• Lema, Chris, 22n27

• Lemon, Katherine N., 21n25, 21n26, 59n16, 60n

• Lempert, Phil, 328

• LendingTree.com, 535

• Lenovo, 11, 165, 290, 320, 527, 564

• LensCrafters, 340, 437

• Leonard, Devin