CHAPTER 6

Multimedia Storytelling

By now, you are becoming pretty savvy at the new and digital media environment. You’ve explored websites, viral videos, and memes, and you understand how and why users participate. This chapter will expand your knowledge to the most valuable sections of the digital environment: storytelling in the online space.

THE EVER-EVOLVING MULTIMEDIA STORYTELLING ENVIRONMENT

Throughout the history of visual storytelling, television producers have relied on the audience to guide them in the storytelling process. Since the advent of the online media distribution outlets, the audience has fragmented more than any professional could have predicted, and, as we move toward the end of the second decade of the twenty-first century, ...

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