September 2022
Intermediate to advanced
7 pages
12m
English
article
Product-Led Growth Companies Find a New Way to Serve Customers
by Barry Libert, Thomas H. Davenport
Overview
Many companies are embedding processes like providing recommendations, taking orders, upselling and delivering services, with minimal customer contact. Key features of this approach, called product-led growth, or PLG, include free or very low-cost introductory pricing, with higher prices for more functionality (like what’s offered by Zoom) and overall ease of use. The authors discuss successful PLG strategies and PLG’s potential for both software and non technology firms.
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